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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Santa Ana California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will benefit your company in numerous ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll obtain the SEO services you require.

Johnston needs a three-step strategy to SEO. On-page optimization is step one of your process. This procedure involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your website should be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is ways to show search engines that your internet site is a trustworthy supply of information.

The next step is local search engine marketing. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll be capable of getting the help that you desire. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will enable you to see which keyphrases are yielding ideal results. It will likewise show you how your search rankings have already been improving from month to month.

Google Analytics will probably be installed on your site, meaning it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the visitors to your website are discovering your website via search engines.

If you’re considering utilizing Tom Johnston, you are able to contact him for a free video analysis of your own site. The analysis will even compare your website to competing sites. Because this consultation will likely be free of charge, there is absolutely no cause of you not to make the most of it.

It’s important for your company to get optimized for search engines like google. Strong SEO is important to the healthiness of any organization. Whether you run a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to learn more.

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