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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving San Rafael California

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO can benefit your small business in many ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, low quality SEO might be damaging to the site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll receive the Search engine optimization services you require.

      Johnston requires a three-step procedure for SEO. On-page optimization is the first task in the process. This method involves making changes to a site in order to improve its search engine results. On-page optimization can show search engines what your blog should be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a method to show search engine listings that your website is a reliable source of information.

      The 3rd step is local search engine optimization. This is certainly required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll get the help that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It is going to explain to you how your search rankings happen to be improving from month to month.

      Google Analytics will likely be attached to your web site, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to see what number of the targeted traffic to your website are discovering your website via search engines like google.

      If you’re considering dealing with Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis may also compare your web site to competing sites. Because this consultation will be absolutely free, there is absolutely no cause of you not to make the most of it.

      It’s necessary for your company to be optimized for search engines like yahoo. Strong SEO is crucial to the health of any business. Whether you have a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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