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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving San Rafael California

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is an experienced professional that has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you will need.

Johnston has a three-step method of SEO. On-page optimization is step one in the process. This procedure involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your website needs to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your internet site is a reliable way to obtain information.

The next step is local search engine optimisation. This is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll get the services that you require. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will assist you to see which keyphrases are yielding the best results. It will reveal to you how your search rankings have been improving from month to month.

Google Analytics will be placed on your website, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the people to your site are discovering your site via search engine listings.

If you’re interested in working together with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will likely compare your website to competing sites. As this consultation will probably be free of charge, there is absolutely no reason behind you not to make the most of it.

It’s essential for your organization to be optimized for search engine listings. Strong SEO is important to the health of any business. Whether you have a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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