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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving San Mateo California

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO may benefit your small business in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, low quality SEO may be damaging in your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is surely an experienced professional that has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll receive the Search engine optimization services you will need.

Johnston takes a three-step strategy to SEO. On-page optimization is step one of your process. This technique involves making changes into a site as a way to improve its search engine rankings. On-page optimization can display the major search engines what your site needs to be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable method to obtain information.

The third step is local search engine optimization. This can be necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll can get the services that you require. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will reveal to you the way your search rankings are already improving from month to month.

Google Analytics will probably be placed on your web site, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to discover what number of the visitors to your blog have realized your blog via search engines like yahoo.

If you’re enthusiastic about working with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will even compare your blog to competing sites. As this consultation will be free of charge, there is not any reason behind you do not to make the most of it.

It’s vital for your small business to get optimized for search engines like yahoo. Strong SEO is crucial to the health of any organization. Whether you manage a sizable national company or a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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