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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving San Luis Rey California

Tom Johnston Is The Smart Choice For SEO

Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, low quality SEO may be damaging to the site. Tom Johnston can offer the expert Search marketing services you need. Johnston is surely an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll receive the SEO services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is the initial step of your process. This procedure involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can present search engines what your blog must be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable supply of information.

The next step is local search engine optimisation. This is certainly essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll can get the services that you desire. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will help you to see which search phrases are yielding the greatest results. It will likewise show you the way your search rankings are already improving from month to month.

Google Analytics will be set up on your site, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your website are discovering your site via search engines.

If you’re interested in utilizing Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Because this consultation will be absolutely free, there is not any reason for you not to make the most of it.

It’s essential for your company to be optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you operate a huge national company or even a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • San Luis Rey
  • California
  • CA