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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving San Bruno California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, low quality SEO can be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll get the Search marketing services you require.

Johnston takes a three-step strategy to SEO. On-page optimization is step one from the process. This procedure involves making changes to some site so that you can improve its search engine results. On-page optimization can show search engines like Google what your web site ought to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your internet site is a reliable source of information.

The third step is local seo. This really is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be able to get the support that you need. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to explain to you how your search rankings happen to be improving from month to month.

Google Analytics is going to be attached to your blog, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what percentage of the people to your blog are finding your website via search engine listings.

If you’re enthusiastic about utilizing Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis may also compare your web site to competing sites. As this consultation will likely be totally free, there is no cause of you not to take full advantage of it.

It’s necessary for your small business to get optimized for search engine listings. Strong SEO is important to the healthiness of any organization. Whether you operate a big national company or even a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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