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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving San Ardo California

Tom Johnston Is The Best Option For SEO

Professional SEO will benefit your business in several ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, bad quality SEO can be damaging in your site. Tom Johnston provides the expert SEO services that you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll have the SEO services you require.

Johnston requires a three-step approach to SEO. On-page optimization is the first step in the process. This process involves making changes into a site as a way to improve its search engine rankings. On-page optimization can show search engines what your blog should be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your site is a reliable source of information.

The next step is local seo. This can be required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be able to get the services that you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will help you to see which search terms are yielding the greatest results. It will also reveal to you the way your search rankings have already been improving from month to month.

Google Analytics will probably be installed on your web site, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the targeted traffic to your website have realized your web site via search engines.

If you’re thinking about working with Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis will even compare your blog to competing sites. As this consultation is going to be totally free, there is not any reason for you do not to benefit from it.

It’s vital for your organization to be optimized for search engines. Strong SEO is essential to the fitness of any organization. Whether you operate a large national company or even a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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