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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Ross California

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO may benefit your company in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston provides the expert Search marketing services you need. Johnston is an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll receive the Search engine optimization services you will need.

      Johnston needs a three-step approach to SEO. On-page optimization is the first step of the process. This procedure involves making changes into a site in order to improve its search engine results. On-page optimization can show search engines like yahoo what your site should be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your internet site is a reliable way to obtain information.

      Your third step is local search engine marketing. This can be essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the services that you require. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will assist you to see which search terms are yielding ideal results. It will also demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics will be set up on your blog, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to see what percentage of the website visitors to your site are discovering your blog via search engines like yahoo.

      If you’re thinking about dealing with Tom Johnston, you may contact him for the free video analysis of the site. The analysis may also compare your blog to competing sites. Because this consultation will probably be absolutely free, there is absolutely no cause of you not to make the most of it.

      It’s necessary for your business being optimized for search engines. Strong SEO is crucial to the health of any organization. Whether you run a large national company or even a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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      • 3 Map Pack
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      • 38.022322
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      • Marin
      • Ross
      • California
      • CA