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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Roseville California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will manage to benefit your company in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, low quality SEO may be damaging to the site. Tom Johnston can provide the expert SEO services that you need. Johnston is an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll have the Search engine optimization services you need.

Johnston takes a three-step approach to SEO. On-page optimization is the initial step in the process. This technique involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your blog ought to be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, for example creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is a method to show search engine listings that your internet site is a reliable way to obtain information.

The 3rd step is local search engine marketing. This can be necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll get the help you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will assist you to see which search terms are yielding the best results. It will likewise demonstrate the way your search rankings happen to be improving from month to month.

Google Analytics will probably be placed on your website, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the website visitors to your web site are finding your site via search engines.

If you’re interested in working with Tom Johnston, you are able to contact him for a free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation will likely be totally free, there is absolutely no basis for you do not to benefit from it.

It’s necessary for your company to become optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any organization. Whether you have a large national company or even a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.

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