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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Rosemead California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO can benefit your organization in several ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, low quality SEO may be damaging for your site. Tom Johnston can provide the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll have the Search marketing services you will need.

Johnston needs a three-step procedure for SEO. On-page optimization is the first task of the process. This technique involves making changes to a site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your site should be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your website is a reliable source of information.

The 3rd step is local search engine optimization. This can be important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll get the assistance that you require. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It will also demonstrate how your search rankings happen to be improving from month to month.

Google Analytics will probably be installed on your website, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the people to your website are discovering your site via search engines like yahoo.

If you’re thinking about utilizing Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis will even compare your web site to competing sites. Since this consultation will likely be absolutely free, there is not any reason behind you do not to take full advantage of it.

It’s important for your organization being optimized for search engines. Strong SEO is crucial to the fitness of any business. Whether you manage a sizable national company or a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.

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