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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Rio Oso California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO can benefit your company in many ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, poor quality SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll receive the SEO services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the initial step from the process. This technique involves making changes to your site in order to improve its search engine results. On-page optimization can display search engines like yahoo what your site ought to be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your internet site is a trustworthy supply of information.

The third step is local search engine optimization. This can be essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will assist you to see which search terms are yielding the best results. It is going to show you how your search rankings have been improving from month to month.

Google Analytics is going to be attached to your website, which means it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to see how many of the visitors to your web site are discovering your web site via search engines.

If you’re thinking about working together with Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will even compare your site to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no cause of you not to take full advantage of it.

It’s essential for your business being optimized for search engine listings. Strong SEO is important to the fitness of any business. Whether you run a large national company or even a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to find out more.

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  • Sutter
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  • CA