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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Rio Dell California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will benefit your business in many ways. SEO can generate leads, increase traffic to your site, and deliver a better user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston provides the expert SEO services you need. Johnston is definitely an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search marketing services you require.

Johnston needs a three-step approach to SEO. On-page optimization is the initial step from the process. This process involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your blog must be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your site is a reliable supply of information.

The next step is local search engine optimisation. This is important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be capable of getting the support that you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will enable you to see which keyphrases are yielding the best results. It will likewise reveal to you how your search rankings have been improving from month to month.

Google Analytics will probably be placed on your web site, meaning it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to discover how many of the targeted traffic to your site have found your web site via search engines like yahoo.

If you’re enthusiastic about dealing with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will also compare your website to competing sites. Because this consultation will be free of charge, there is absolutely no basis for you do not to take full advantage of it.

It’s essential for your company to get optimized for search engines. Strong SEO is vital to the health of any business. Whether you have a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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  • 40.314708
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  • Humboldt
  • Rio Dell
  • California
  • CA