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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Richmond California

Tom Johnston Is Your Best Option For SEO

Professional SEO can benefit your small business in many ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is surely an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll receive the SEO services you will need.

Johnston needs a three-step procedure for SEO. On-page optimization is the first step in the process. This procedure involves making changes to your site in order to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your web site ought to be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy way to obtain information.

The next step is local search engine optimisation. This is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll can get the assistance that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will assist you to see which keyphrases are yielding the best results. It will likewise explain to you the way your search rankings are already improving from month to month.

Google Analytics will be attached to your blog, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to see how many of the visitors to your blog are discovering your website via search engine listings.

If you’re interested in working with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will even compare your blog to competing sites. Simply because this consultation will probably be free of charge, there is no reason behind you not to take full advantage of it.

It’s essential for your business to be optimized for search engines. Strong SEO is vital to the fitness of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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