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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Reseda California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will benefit your business in many ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, low quality SEO could be damaging in your site. Tom Johnston provides the expert Search marketing services that you require. Johnston is surely an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll have the SEO services you want.

Johnston needs a three-step approach to SEO. On-page optimization is the initial step of the process. This method involves making changes to some site as a way to improve its search engine results. On-page optimization can display search engines what your site must be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engines that your website is a reliable supply of information.

Your third step is local search engine optimisation. This really is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the help that you require. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will assist you to see which search phrases are yielding the greatest results. It will also show you how your search rankings have already been improving from month to month.

Google Analytics will probably be set up on your blog, which suggests it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the visitors to your blog are finding your blog via search engines like google.

If you’re thinking about dealing with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will even compare your blog to competing sites. Since this consultation will be free of charge, there is absolutely no reason for you not to make the most of it.

It’s important for your small business to get optimized for search engine listings. Strong SEO is essential to the fitness of any business. Whether you manage a sizable national company or a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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