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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Rescue California

Tom Johnston Is Your Best Choice For SEO

Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a much better user experience. However, bad quality SEO might be damaging to your site. Tom Johnston offers the expert Search marketing services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll get the Search engine optimization services you will need.

Johnston has a three-step approach to SEO. On-page optimization is the initial step of your process. This method involves making changes to a site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your website should be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your site is a trustworthy way to obtain information.

The next step is local search engine marketing. This really is required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll be capable of getting the support you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will assist you to see which keyphrases are yielding greatest results. It will demonstrate the way your search rankings have been improving from month to month.

Google Analytics is going to be attached to your web site, meaning it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the targeted traffic to your web site have found your blog via search engines like google.

If you’re interested in dealing with Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will also compare your website to competing sites. Simply because this consultation will likely be totally free, there is no reason behind you not to take advantage of it.

It’s necessary for your business to be optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any company. Whether you manage a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.

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