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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Redwood Valley California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will benefit your company in several ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll receive the Search engine optimization services you require.

Johnston has a three-step procedure for SEO. On-page optimization is the first step of the process. This method involves making changes to your site so that you can improve its search engine results. On-page optimization can display search engines like Google what your web site must be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your website is a trustworthy supply of information.

Your third step is local search engine optimization. This is certainly required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll can get the assistance that you require. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will enable you to see which search terms are yielding the best results. It will also reveal to you how your search rankings have been improving from month to month.

Google Analytics will be attached to your site, which suggests it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to view how many of the people to your web site have realized your website via search engines.

If you’re interested in utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis may also compare your web site to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no basis for you not to take full advantage of it.

It’s necessary for your company to get optimized for search engines like google. Strong SEO is vital to the fitness of any business. Whether you operate a big national company or a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.

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