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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Redwood Estates California

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO may benefit your business in several ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, bad quality SEO can be damaging to your site. Tom Johnston offers the expert SEO services you need. Johnston is an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you want.

Johnston takes a three-step procedure for SEO. On-page optimization is the initial step in the process. This procedure involves making changes to some site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your website needs to be ranking for. There are many on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy source of information.

The third step is local search engine optimisation. This is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you require. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will help you to see which search terms are yielding the best results. It will also demonstrate how your search rankings have already been improving from month to month.

Google Analytics is going to be installed on your blog, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the targeted traffic to your web site are discovering your web site via search engines.

If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for the free video analysis of your own site. The analysis will likely compare your blog to competing sites. Because this consultation is going to be totally free, there is not any basis for you not to take full advantage of it.

It’s essential for your small business being optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you operate a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • Santa Clara
  • Redwood Estates
  • California
  • CA