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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Redwood City California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, poor quality SEO could be damaging to the site. Tom Johnston offers the expert Search marketing services you need. Johnston is an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll obtain the Search marketing services you need.

Johnston requires a three-step method of SEO. On-page optimization is the first step of your process. This method involves making changes into a site so that you can improve its search engine results. On-page optimization can display the major search engines what your website must be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines that your website is a trustworthy source of information.

The next step is local seo. This really is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the help that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will help you to see which search phrases are yielding ideal results. It will likewise show you the way your search rankings happen to be improving from month to month.

Google Analytics will probably be placed on your site, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to view how many of the website visitors to your site have realized your web site via search engine listings.

If you’re considering utilizing Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will even compare your web site to competing sites. Because this consultation will probably be free of charge, there is absolutely no basis for you do not to benefit from it.

It’s vital for your organization to become optimized for search engines like google. Strong SEO is crucial to the health of any business. Whether you operate a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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