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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Redding California

Tom Johnston Is The Best Choice For SEO

Professional SEO may benefit your company in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, low quality SEO may be damaging in your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll have the Search engine optimization services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is the first step of your process. This technique involves making changes into a site as a way to improve its search engine rankings. On-page optimization can present the major search engines what your web site should be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your site is a trustworthy method to obtain information.

The 3rd step is local search engine optimisation. This is certainly important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will assist you to see which search phrases are yielding ideal results. It will reveal to you how your search rankings have already been improving from month to month.

Google Analytics will be attached to your blog, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to see what number of the targeted traffic to your website have found your blog via search engine listings.

If you’re thinking about dealing with Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis will also compare your web site to competing sites. Simply because this consultation will likely be free of charge, there is no cause of you not to take advantage of it.

It’s necessary for your organization to be optimized for search engines like yahoo. Strong SEO is vital to the fitness of any company. Whether you run a big national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.

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