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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Raymond California
Tom Johnston Is Your Smart Choice For SEO
Professional SEO will benefit your small business in several ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, low quality SEO may be damaging to your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll obtain the Search engine optimization services you require.
Johnston needs a three-step method of SEO. On-page optimization is step one of the process. This technique involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your site ought to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your website is a trustworthy way to obtain information.
The next step is local search engine optimization. This is important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be able to get the support that you require. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It will also demonstrate the way your search rankings have been improving from month to month.
Google Analytics is going to be installed on your web site, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the people to your blog are discovering your site via search engines like google.
If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis will also compare your site to competing sites. As this consultation will likely be free of charge, there is absolutely no reason behind you not to take full advantage of it.
It’s important for your business to get optimized for search engines. Strong SEO is vital to the fitness of any business. Whether you manage a big national company or a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.
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