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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Rancho Santa Margarita California

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, low quality SEO can be damaging in your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll receive the SEO services you want.

Johnston has a three-step approach to SEO. On-page optimization is the initial step of your process. This technique involves making changes to your site as a way to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your web site should be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your internet site is a reliable source of information.

The 3rd step is local seo. This is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be capable of getting the assistance that you require. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will help you to see which search phrases are yielding the greatest results. It will also explain to you the way your search rankings have been improving from month to month.

Google Analytics is going to be attached to your site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the website visitors to your site have found your blog via search engines like yahoo.

If you’re interested in working with Tom Johnston, you can contact him for the free video analysis of the site. The analysis may also compare your website to competing sites. Simply because this consultation will probably be absolutely free, there is no cause of you do not to take full advantage of it.

It’s necessary for your small business to become optimized for search engines like yahoo. Strong SEO is important to the health of any business. Whether you have a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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