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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Portola California

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is surely an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll obtain the Search engine optimization services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This process involves making changes to a site to be able to improve its search engine rankings. On-page optimization can show search engines like yahoo what your web site must be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your site is a reliable method to obtain information.

The third step is local search engine optimization. This is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be able to get the assistance that you desire. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will allow you to see which keyphrases are yielding the best results. It will explain to you the way your search rankings have been improving from month to month.

Google Analytics will probably be placed on your web site, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what number of the website visitors to your blog have realized your blog via search engine listings.

If you’re thinking about dealing with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will also compare your site to competing sites. Because this consultation will likely be free of charge, there is absolutely no cause of you not to take full advantage of it.

It’s vital for your business to be optimized for search engines like google. Strong SEO is vital to the fitness of any business. Whether you run a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • San Mateo
  • Portola
  • California
  • CA