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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Pomona California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a better user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston can offer the expert SEO services you need. Johnston is an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll have the SEO services you want.

Johnston has a three-step approach to SEO. On-page optimization is step one from the process. This procedure involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can show search engines like Google what your website must be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, such as creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your website is a trustworthy supply of information.

The 3rd step is local seo. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the assistance that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will allow you to see which search phrases are yielding the best results. It will also reveal to you how your search rankings happen to be improving from month to month.

Google Analytics will probably be installed on your website, which implies it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the visitors to your web site are finding your site via search engines like google.

If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Because this consultation is going to be free of charge, there is no cause of you not to benefit from it.

It’s vital for your company being optimized for search engine listings. Strong SEO is crucial to the fitness of any organization. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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