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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Plymouth California

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO may benefit your company in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll get the SEO services you require.

Johnston needs a three-step procedure for SEO. On-page optimization is the first step of your process. This technique involves making changes to some site as a way to improve its search engine results. On-page optimization can display search engines like yahoo what your web site needs to be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable supply of information.

Your third step is local search engine optimisation. This really is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll can get the support you need. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will assist you to see which keyphrases are yielding greatest results. It will likewise demonstrate the way your search rankings have already been improving from month to month.

Google Analytics is going to be placed on your site, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the visitors to your website have found your web site via search engines.

If you’re considering utilizing Tom Johnston, you can contact him for the free video analysis of your site. The analysis will also compare your blog to competing sites. Simply because this consultation is going to be absolutely free, there is no reason behind you not to make the most of it.

It’s vital for your small business to get optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you run a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to learn more.

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