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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Planada California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will benefit your small business in numerous ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, low quality SEO can be damaging to your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is surely an experienced professional which has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll get the Search marketing services you want.

Johnston takes a three-step procedure for SEO. On-page optimization is step one from the process. This technique involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your website must be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your website is a reliable way to obtain information.

Your third step is local seo. This is certainly necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll can get the help you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will enable you to see which search phrases are yielding ideal results. It will also demonstrate the way your search rankings have been improving from month to month.

Google Analytics will likely be attached to your site, which means it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the people to your blog are finding your site via search engines like yahoo.

If you’re considering utilizing Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will even compare your blog to competing sites. Because this consultation will be totally free, there is not any cause of you not to make the most of it.

It’s important for your company being optimized for search engines. Strong SEO is vital to the healthiness of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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