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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Pine Valley California
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO can benefit your company in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, poor quality SEO could be damaging to the site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional which has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll receive the SEO services you will need.
Johnston takes a three-step method of SEO. On-page optimization is step one of your process. This method involves making changes to your site so that you can improve its search engine results. On-page optimization can display the major search engines what your website needs to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable source of information.
Your third step is local search engine optimisation. This is certainly essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll get the services you need. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will likewise reveal to you how your search rankings happen to be improving from month to month.
Google Analytics is going to be attached to your website, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to find out how many of the people to your blog have realized your site via search engines like yahoo.
If you’re considering working with Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis will likely compare your website to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no cause of you do not to make the most of it.
It’s vital for your small business to be optimized for search engines. Strong SEO is important to the fitness of any organization. Whether you run a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.
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