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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Pescadero California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO may benefit your business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can provide the expert SEO services that you require. Johnston is definitely an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the SEO services you want.

Johnston takes a three-step method of SEO. On-page optimization is the initial step of your process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can present search engines like Google what your website ought to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your site is a trustworthy source of information.

The 3rd step is local search engine optimisation. This really is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the support that you require. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will enable you to see which keyphrases are yielding the greatest results. It will also explain to you the way your search rankings happen to be improving from month to month.

Google Analytics will probably be set up on your blog, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to view how many of the website visitors to your blog have realized your site via search engines like google.

If you’re enthusiastic about dealing with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis may also compare your site to competing sites. Simply because this consultation will be totally free, there is absolutely no reason for you not to make the most of it.

It’s vital for your organization being optimized for search engine listings. Strong SEO is important to the fitness of any organization. Whether you operate a huge national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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