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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Pebble Beach California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, low quality SEO could be damaging to your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search marketing services you will need.

Johnston requires a three-step procedure for SEO. On-page optimization is the first step in the process. This technique involves making changes into a site in order to improve its search engine results. On-page optimization can present search engines like yahoo what your website should be ranking for. There are numerous on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your website is a reliable way to obtain information.

The third step is local search engine marketing. This really is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will likewise reveal to you how your search rankings happen to be improving from month to month.

Google Analytics will be attached to your site, meaning it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to see how many of the targeted traffic to your site have found your site via search engines like google.

If you’re considering working with Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis may also compare your site to competing sites. Because this consultation will be totally free, there is not any basis for you not to benefit from it.

It’s essential for your company to be optimized for search engine listings. Strong SEO is vital to the healthiness of any company. Whether you run a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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