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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Palo Cedro California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will benefit your organization in several ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, low quality SEO may be damaging to the site. Tom Johnston can provide the expert SEO services that you require. Johnston is definitely an experienced professional which has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll get the Search engine optimization services you require.

Johnston requires a three-step strategy to SEO. On-page optimization is step one in the process. This process involves making changes into a site so that you can improve its search engine results. On-page optimization is capable of showing search engines what your website ought to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your website is a reliable source of information.

The third step is local search engine optimization. This really is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the services that you need. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will enable you to see which search phrases are yielding greatest results. It will likewise show you the way your search rankings have been improving from month to month.

Google Analytics will be placed on your site, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to discover what number of the people to your blog have realized your website via search engines like yahoo.

If you’re interested in utilizing Tom Johnston, you are able to contact him for the free video analysis of your own site. The analysis will also compare your blog to competing sites. Simply because this consultation will be free of charge, there is absolutely no reason behind you not to take full advantage of it.

It’s vital for your small business to be optimized for search engines like google. Strong SEO is important to the fitness of any business. Whether you run a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to learn more.

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