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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Palmdale California

Tom Johnston Is Your Best Choice For SEO

Professional SEO may benefit your small business in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional that has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll get the Search marketing services you need.

Johnston needs a three-step approach to SEO. On-page optimization is the first task of your process. This technique involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your site should be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your site is a trustworthy method to obtain information.

The 3rd step is local seo. This is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll get the assistance you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will allow you to see which search terms are yielding the best results. It will explain to you the way your search rankings are already improving from month to month.

Google Analytics will likely be placed on your web site, which implies it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the website visitors to your blog have found your website via search engines like google.

If you’re considering utilizing Tom Johnston, you can contact him for a free video analysis of your site. The analysis will even compare your site to competing sites. As this consultation will likely be free of charge, there is not any cause of you not to make the most of it.

It’s necessary for your company to become optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any business. Whether you run a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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