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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Pacoima California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll receive the Search engine optimization services you require.

Johnston needs a three-step procedure for SEO. On-page optimization is step one of your process. This procedure involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your web site must be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your site is a trustworthy supply of information.

The 3rd step is local seo. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll can get the help that you need. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which search phrases are yielding the greatest results. It will also reveal to you the way your search rankings have already been improving from month to month.

Google Analytics will be attached to your web site, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to view what number of the targeted traffic to your site are finding your blog via search engines like google.

If you’re considering dealing with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will also compare your web site to competing sites. As this consultation will likely be totally free, there is no reason behind you do not to take advantage of it.

It’s necessary for your organization to become optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to learn more.

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