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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Pacific Palisades California

Tom Johnston Is The Smart Choice For SEO

Professional SEO can benefit your small business in many ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the Search marketing services you want.

Johnston requires a three-step procedure for SEO. On-page optimization is the first task from the process. This method involves making changes to some site as a way to improve its search engine results. On-page optimization can present the major search engines what your website should be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy supply of information.

The third step is local search engine optimisation. This really is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you require. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will assist you to see which keyphrases are yielding the best results. It will explain to you the way your search rankings happen to be improving from month to month.

Google Analytics is going to be installed on your site, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the targeted traffic to your web site have found your blog via search engines like yahoo.

If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will likely compare your site to competing sites. Because this consultation will be totally free, there is not any cause of you not to make the most of it.

It’s important for your small business being optimized for search engine listings. Strong SEO is crucial to the healthiness of any organization. Whether you run a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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