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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Oxnard California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO can benefit your small business in several ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, low quality SEO might be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you need.

Johnston needs a three-step procedure for SEO. On-page optimization is the first step from the process. This method involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can present search engines what your website must be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your site is a trustworthy way to obtain information.

The 3rd step is local search engine optimization. This can be essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be able to get the services that you require. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It will likewise demonstrate how your search rankings have been improving from month to month.

Google Analytics will likely be placed on your site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the people to your web site have realized your blog via search engines.

If you’re considering dealing with Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis will even compare your blog to competing sites. As this consultation is going to be absolutely free, there is not any cause of you not to take advantage of it.

It’s important for your company to become optimized for search engines. Strong SEO is essential to the health of any organization. Whether you manage a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.

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