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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Oroville California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your small business in many ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, poor quality SEO may be damaging in your site. Tom Johnston offers the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll get the Search engine optimization services you need.

Johnston has a three-step approach to SEO. On-page optimization is the initial step of your process. This technique involves making changes to some site as a way to improve its search engine rankings. On-page optimization can present the major search engines what your site ought to be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy source of information.

The next step is local seo. This is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll be capable of getting the assistance that you need. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will enable you to see which keyphrases are yielding greatest results. It will also show you the way your search rankings happen to be improving from month to month.

Google Analytics is going to be attached to your web site, which implies it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the people to your site are discovering your website via search engines like google.

If you’re enthusiastic about working together with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will also compare your website to competing sites. As this consultation will probably be totally free, there is not any basis for you do not to make the most of it.

It’s necessary for your organization to get optimized for search engine listings. Strong SEO is vital to the healthiness of any business. Whether you operate a sizable national company or a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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