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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Orleans California

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver a greater user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston provides the expert SEO services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll obtain the Search engine optimization services you require.

      Johnston takes a three-step strategy to SEO. On-page optimization is the first task of your process. This procedure involves making changes to your site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your site must be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your website is a reliable method to obtain information.

      The next step is local search engine marketing. This is certainly required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be capable of getting the services you need. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will allow you to see which keyphrases are yielding the best results. It is going to show you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be placed on your web site, which means it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to discover how many of the website visitors to your web site have found your blog via search engines.

      If you’re interested in dealing with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis may also compare your site to competing sites. Because this consultation will probably be absolutely free, there is no reason behind you not to take full advantage of it.

      It’s important for your small business being optimized for search engine listings. Strong SEO is crucial to the healthiness of any organization. Whether you run a huge national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.

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