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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Orland California
Tom Johnston Can Be Your Best Option For SEO
Professional SEO may benefit your small business in many ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, low quality SEO could be damaging to the site. Tom Johnston can provide the expert SEO services that you require. Johnston is definitely an experienced professional that has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll receive the Search engine optimization services you want.
Johnston takes a three-step strategy to SEO. On-page optimization is the first task in the process. This technique involves making changes into a site in order to improve its search engine results. On-page optimization can present search engines like yahoo what your website should be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your internet site is a reliable way to obtain information.
The third step is local search engine optimisation. This can be essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll get the help you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will enable you to see which search terms are yielding greatest results. It is going to demonstrate how your search rankings have been improving from month to month.
Google Analytics is going to be attached to your website, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your site are discovering your web site via search engines like yahoo.
If you’re enthusiastic about dealing with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will also compare your web site to competing sites. Since this consultation will likely be totally free, there is absolutely no basis for you do not to take advantage of it.
It’s vital for your small business to become optimized for search engines like yahoo. Strong SEO is essential to the health of any business. Whether you have a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.
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