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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Orinda California

Tom Johnston Is The Smart Choice For SEO

Professional SEO will benefit your company in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll obtain the Search marketing services you want.

Johnston requires a three-step procedure for SEO. On-page optimization is the initial step in the process. This technique involves making changes into a site in order to improve its search engine results. On-page optimization can show search engines like yahoo what your blog needs to be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your site is a reliable supply of information.

The next step is local search engine marketing. This is necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be capable of getting the help that you desire. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will help you to see which search phrases are yielding ideal results. It will also reveal to you how your search rankings are already improving from month to month.

Google Analytics will probably be placed on your site, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your web site have found your blog via search engines.

If you’re thinking about working together with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will also compare your blog to competing sites. As this consultation will likely be totally free, there is absolutely no reason for you do not to make the most of it.

It’s important for your small business being optimized for search engines like google. Strong SEO is vital to the health of any business. Whether you run a sizable national company or even a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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