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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Ontario California
Tom Johnston Is Your Best Choice For SEO
Professional SEO may benefit your small business in many ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, low quality SEO could be damaging for your site. Tom Johnston offers the expert SEO services that you desire. Johnston is an experienced professional that has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search engine optimization services you need.
Johnston has a three-step strategy to SEO. On-page optimization is the first step in the process. This procedure involves making changes into a site to be able to improve its search engine results. On-page optimization can show search engines like Google what your blog ought to be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is ways to show search engines that your internet site is a trustworthy source of information.
The 3rd step is local search engine optimisation. This really is essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the help you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It will likewise demonstrate the way your search rankings have been improving from month to month.
Google Analytics will be attached to your web site, which suggests it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the website visitors to your site are finding your website via search engines.
If you’re considering working with Tom Johnston, you are able to contact him for any free video analysis of the site. The analysis may also compare your blog to competing sites. Simply because this consultation will likely be absolutely free, there is no basis for you not to take full advantage of it.
It’s important for your organization to get optimized for search engine listings. Strong SEO is vital to the health of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.
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