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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Oceano California

Tom Johnston Is The Smart Choice For SEO

Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is surely an experienced professional which has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll get the Search marketing services you need.

Johnston has a three-step approach to SEO. On-page optimization is the initial step from the process. This method involves making changes to your site so that you can improve its search engine results. On-page optimization can display search engines like Google what your blog ought to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your site is a trustworthy source of information.

The 3rd step is local seo. This can be important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll can get the support that you require. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will help you to see which keyphrases are yielding ideal results. It will demonstrate how your search rankings have already been improving from month to month.

Google Analytics will likely be set up on your web site, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the website visitors to your website have realized your blog via search engine listings.

If you’re enthusiastic about working with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will likely compare your site to competing sites. As this consultation is going to be totally free, there is absolutely no reason behind you not to take full advantage of it.

It’s necessary for your organization being optimized for search engines like yahoo. Strong SEO is important to the healthiness of any company. Whether you run a large national company or a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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  • 35.106168
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  • San Luis Obispo
  • Oceano
  • California
  • CA