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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Occidental California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO may benefit your company in many ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston provides the expert SEO services that you require. Johnston is an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll get the Search marketing services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is step one of your process. This procedure involves making changes to a site to be able to improve its search engine rankings. On-page optimization can display search engines like Google what your web site needs to be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, for example creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy way to obtain information.

The 3rd step is local seo. This is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will help you to see which search terms are yielding ideal results. It will likewise explain to you the way your search rankings are already improving from month to month.

Google Analytics will likely be installed on your site, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the website visitors to your blog are finding your site via search engines.

If you’re thinking about dealing with Tom Johnston, it is possible to contact him for a free video analysis of your own site. The analysis will even compare your website to competing sites. Simply because this consultation is going to be totally free, there is not any reason for you do not to take advantage of it.

It’s vital for your company to get optimized for search engines. Strong SEO is important to the health of any business. Whether you manage a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to find out more.

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