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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Oak View California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is surely an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll obtain the Search marketing services you require.

Johnston takes a three-step method of SEO. On-page optimization is the first task of the process. This technique involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your website needs to be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a method to show search engines that your internet site is a trustworthy source of information.

Your third step is local search engine optimization. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the assistance that you need. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will assist you to see which search terms are yielding greatest results. It will explain to you the way your search rankings are already improving from month to month.

Google Analytics will be set up on your website, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the targeted traffic to your site are discovering your web site via search engines like google.

If you’re interested in working together with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis may also compare your website to competing sites. As this consultation will be totally free, there is absolutely no cause of you do not to benefit from it.

It’s important for your organization to get optimized for search engines like yahoo. Strong SEO is essential to the health of any organization. Whether you manage a huge national company or a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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  • Ventura
  • Oak View
  • California
  • CA