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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Nuevo California

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO may benefit your small business in numerous ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can provide the expert SEO services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll receive the SEO services you require.

Johnston has a three-step method of SEO. On-page optimization is the initial step in the process. This procedure involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your blog should be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your site is a trustworthy method to obtain information.

The third step is local seo. This is certainly required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll can get the services you need. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise demonstrate how your search rankings have already been improving from month to month.

Google Analytics will be placed on your blog, which implies it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what number of the targeted traffic to your website are finding your website via search engines.

If you’re thinking about dealing with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will likely compare your site to competing sites. As this consultation is going to be free of charge, there is no reason for you do not to take advantage of it.

It’s vital for your organization being optimized for search engines. Strong SEO is essential to the fitness of any company. Whether you operate a big national company or a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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