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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Novato California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO may benefit your organization in numerous ways. SEO can generate leads, increase traffic to the site, and deliver a better user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll obtain the SEO services you require.

Johnston requires a three-step approach to SEO. On-page optimization is step one in the process. This process involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your web site should be ranking for. There are numerous on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your website is a reliable method to obtain information.

Your third step is local seo. This really is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll can get the services that you desire. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will enable you to see which search terms are yielding the greatest results. It will likewise demonstrate how your search rankings have been improving from month to month.

Google Analytics will likely be set up on your blog, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the visitors to your website are finding your website via search engine listings.

If you’re interested in utilizing Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will even compare your website to competing sites. Because this consultation is going to be free of charge, there is no cause of you do not to take full advantage of it.

It’s important for your company to get optimized for search engines like google. Strong SEO is crucial to the healthiness of any business. Whether you have a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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