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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Norwalk California

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll have the SEO services you need.

Johnston has a three-step strategy to SEO. On-page optimization is the first task from the process. This technique involves making changes into a site to be able to improve its search engine results. On-page optimization can present the major search engines what your site ought to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your site is a trustworthy method to obtain information.

Your third step is local search engine optimisation. This really is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the support you need. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will enable you to see which search phrases are yielding the best results. It is going to reveal to you the way your search rankings happen to be improving from month to month.

Google Analytics will probably be attached to your web site, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to view what number of the visitors to your site are discovering your web site via search engines like yahoo.

If you’re enthusiastic about working together with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis will likely compare your web site to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no cause of you not to take full advantage of it.

It’s essential for your organization to be optimized for search engine listings. Strong SEO is essential to the healthiness of any organization. Whether you run a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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