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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving North Hills California

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, poor quality SEO might be damaging to your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll have the SEO services you want.

      Johnston requires a three-step procedure for SEO. On-page optimization is the initial step of the process. This procedure involves making changes to some site so that you can improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your blog ought to be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your internet site is a reliable source of information.

      The third step is local search engine optimisation. This is certainly required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll can get the support that you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will likely be placed on your blog, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to view how many of the visitors to your site are finding your site via search engines.

      If you’re thinking about working with Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation will likely be free of charge, there is not any reason behind you not to make the most of it.

      It’s vital for your business to get optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you have a huge national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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