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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Newport Beach California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will benefit your business in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, bad quality SEO may be damaging to your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll obtain the SEO services you will need.

Johnston takes a three-step procedure for SEO. On-page optimization is the first task from the process. This procedure involves making changes into a site in order to improve its search engine results. On-page optimization can display search engines like yahoo what your blog ought to be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable supply of information.

The third step is local seo. This can be required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the support that you require. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will enable you to see which search terms are yielding ideal results. It will likewise reveal to you how your search rankings have already been improving from month to month.

Google Analytics will be attached to your website, which suggests it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the targeted traffic to your website have realized your website via search engine listings.

If you’re interested in working with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your blog to competing sites. Because this consultation will likely be free of charge, there is not any reason for you do not to take full advantage of it.

It’s essential for your business to be optimized for search engines like yahoo. Strong SEO is crucial to the health of any organization. Whether you have a large national company or a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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