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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Newcastle California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston can offer the expert SEO services that you need. Johnston is an experienced professional which has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll get the Search marketing services you want.

Johnston needs a three-step strategy to SEO. On-page optimization is the first step of the process. This technique involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present the major search engines what your site should be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your internet site is a reliable supply of information.

Your third step is local search engine optimisation. This is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be able to get the assistance that you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will enable you to see which keyphrases are yielding the best results. It will also show you how your search rankings are already improving from month to month.

Google Analytics will be attached to your blog, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the visitors to your web site have realized your website via search engines like google.

If you’re enthusiastic about working together with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will likely compare your site to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no basis for you not to make the most of it.

It’s essential for your company being optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any organization. Whether you have a large national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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