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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Newberry Springs California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, bad quality SEO could be damaging for your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is definitely an experienced professional which has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you require.

Johnston needs a three-step method of SEO. On-page optimization is step one from the process. This process involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can display the major search engines what your website must be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your website is a reliable method to obtain information.

Your third step is local search engine optimisation. This really is important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll get the services that you need. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will help you to see which search terms are yielding ideal results. It is going to show you the way your search rankings have already been improving from month to month.

Google Analytics is going to be attached to your web site, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to see what percentage of the visitors to your web site are finding your blog via search engines like google.

If you’re interested in dealing with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will also compare your website to competing sites. Simply because this consultation will be absolutely free, there is no basis for you do not to benefit from it.

It’s necessary for your business to get optimized for search engines. Strong SEO is important to the health of any company. Whether you run a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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