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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Mountain View California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO can benefit your small business in several ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll get the Search engine optimization services you want.

Johnston requires a three-step procedure for SEO. On-page optimization is the first step from the process. This process involves making changes to your site to be able to improve its search engine rankings. On-page optimization can show search engines like yahoo what your website should be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy source of information.

The third step is local search engine optimisation. This can be important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be able to get the services you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will help you to see which keyphrases are yielding ideal results. It will explain to you the way your search rankings happen to be improving from month to month.

Google Analytics will likely be attached to your site, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to see what number of the website visitors to your web site have realized your site via search engines.

If you’re interested in utilizing Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will even compare your web site to competing sites. As this consultation will likely be absolutely free, there is not any basis for you not to benefit from it.

It’s vital for your company to get optimized for search engines like google. Strong SEO is important to the healthiness of any organization. Whether you have a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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