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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Mount Hamilton California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, poor quality SEO might be damaging to your site. Tom Johnston offers the expert SEO services that you desire. Johnston is surely an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll have the Search marketing services you need.

Johnston has a three-step procedure for SEO. On-page optimization is the first task of your process. This procedure involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can present search engines what your site ought to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your internet site is a trustworthy supply of information.

The next step is local search engine marketing. This is certainly essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be able to get the services that you require. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will help you to see which search phrases are yielding greatest results. It will demonstrate the way your search rankings are already improving from month to month.

Google Analytics will probably be set up on your web site, which means it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the people to your website have realized your site via search engines like yahoo.

If you’re thinking about working with Tom Johnston, you may contact him for the free video analysis of your site. The analysis will even compare your blog to competing sites. Since this consultation is going to be free of charge, there is absolutely no basis for you do not to take full advantage of it.

It’s vital for your company to get optimized for search engine listings. Strong SEO is essential to the healthiness of any business. Whether you run a large national company or a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to learn more.

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  • Santa Clara
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  • California
  • CA