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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Mount Aukum California

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your company in several ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, low quality SEO may be damaging for your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll receive the Search marketing services you require.

Johnston needs a three-step strategy to SEO. On-page optimization is step one in the process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can display the major search engines what your blog ought to be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your site is a trustworthy source of information.

Your third step is local search engine optimization. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the help that you require. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will enable you to see which search phrases are yielding the best results. It is going to reveal to you the way your search rankings have been improving from month to month.

Google Analytics is going to be set up on your website, which implies it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the website visitors to your web site are finding your blog via search engines like google.

If you’re considering utilizing Tom Johnston, you may contact him for the free video analysis of your own site. The analysis will also compare your site to competing sites. Because this consultation will be absolutely free, there is absolutely no reason behind you do not to benefit from it.

It’s essential for your company to be optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you run a large national company or a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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  • CA